Luxury Estates
Why affluent sellers trust their listings to
MEMBERS of THE INSTITUTE FOR LUXURY HOME MARKETING®
Here are a few of the ways you’ll benefit from working with Mike and his team:
Special competencies equal the right results for you.
Marketing a luxury property demands competencies over and above those of the typical real estate agent. Thanks to my special training, you can count on me to have the skills necessary to help you accomplish your real estate goals.
No cookie-cutter marketing for your unique property.
As a result of additional training, I understand how to develop and implement a customized lifestyle marketing plan for your luxury residence.
You’ll tap into an international network.
The Institute’s network of luxury real estate experts reaches around the globe. This means there are thousands of luxury agents - located across North America and around the world - with whom I can network. You’ll benefit from these valuable contacts.
Put a bigger toolbox to work selling your property.
Institute membership provides a long list of special marketing tools which I can put to work for you. Here are just some of the extra tools available which may be appropriate for your home:
* Proprietary high-quality property brochures and other printed marketing pieces specifically designed to appeal to affluent buyers.
* The ability to enhance the online marketing of your property by listing it in an international MLS, which reaches hundreds of thousands of real estate professionals worldwide. One of these professionals may have the buyer for your home.
* Special advertising opportunities in luxury home magazines and websites.
* Special access to WealthEngine tools for screening and conducting targeted marketing campaigns to financially qualified prospects.
* A long list of vendor marketing partners who provide a wide range of special marketing services.
The right real estate professional can help you maximize your desired lifestyle and protect your investment as you buy or sell residential real estate.
A luxury transaction requires sophistication and knowledge over and above that of the average agent. Rather than selecting an agent who is using your transaction to learn, consider an experienced professional who not only has the credibility of the CERTIFIED LUXURY HOME MARKETING SPECIALIST® designation but has also earned Million Dollar Guild® recognition. A smart choice.
Simply posting to the MLS, Realtor, Zillow, and Trulia doesn't always work for the international buyer. Many countries have limited access to US websites. This means that most of the world may not have access to many US-listed properties. To address this exposure dilemma, we have partnered with international marketing groups and experts who can place our luxury properties on various international MLSs to maximize exposure and help ensure access to buyers around the world.
Beautiful professional photography, floor plans, and custom copy are distributed to premier news sources and magazine sites that are frequented by affluent buyers. Such outlets provide for cross-marketing with other luxury items that are often of interest to both local and international buyers.
Members of The Institute for Luxury Home Marketing who have earned their CERTIFIED LUXURY HOME MARKETING SPECIALIST® designations and Million Dollar Guild® recognition have met specific criteria designed to give you confidence in their capabilities:
* They’ve attended training specific to the high-end luxury market. They’ve documented performance in a million-dollar and above housing market.
* They are part of a small and exclusive cadre of agents who work in the top 1.2% of the market.
* They are specialists in assisting with the selection and sale of luxury properties.
* Their toolbox contains the necessary marketing tools.
THE INSTITUTE FOR LUXURY HOME MARKETING® is comprised of real estate professionals who have completed special training in understanding and meeting the needs of the very successful. Unlike other groups of luxury agents, members of The Institute are not limited to those of one real estate company or brand, nor can an agent simply pay money and join. The Institute is committed to providing the training and tools necessary to help its members deliver outstanding service to the buyers and sellers of luxury homes.
